Social Media Calendar Template

A social media calendar is key to keeping yourself organized while crafting compelling content that resonates with your audience. If you’re unsure of where to start, our Social Media Calendar Template is exactly what you need! The template is a roadmap, full of ideas to inspire your social media strategy—the first post is always the hardest.

Here are a few tips to consider when you start building your calendar:

Decide what platforms you want to use. Start by looking at your competitors and your target audience. It’s better to do a few platforms well than try to be everywhere. Start with one or two and build from there. Repurposing content across all your platforms will be the most efficient way to post consistently. If you already have a social media presence, this is a great time to do an audit—look at what’s working, what’s not, and where you can improve.

Set goals for your posts and monitor which ones resonate with your audience. Optimize your posts to the type of content that performs the best. A good rule to keep in mind is the 80/20 rule: 80% of your content should inform, entertain, or educate your audience, with the remaining 20% dedicated to promoting your products/services.

You also want to have a balance of content you create and User Generated Content (UGC) you’re sharing.

Consistency is key. You can use a social media scheduler like Hootsuite, Sprout or Meta Business Suite. No need to remember to post every day when you