Going Solar with SUN
Solar United Neighbors (SUN) is on a mission to help communities go solar.
Headline
Results
Incremental Leads
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Search Volume Increase
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CPA Under Benchmark
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The Challenge: Bring HelpDesk Awareness
Solar United Neighbors (SUN) is a provider-neutral nonprofit that helps people go solar by providing information, organizing co-ops, and guiding consumers through the process of solar installation. Their Help Desk offers a team of solar experts who work directly with those who are interested in going solar to provide them with the tools they need.
When we met the SUN team, they were looking to test a paid media campaign with all-new creative and a media strategy that would drive awareness of the Help Desk, and ultimately, drive people who were considering going solar to utilize the Help Desk’s services, resulting in a lead.
Our Approach
We are not selling the idea of solar--we're solving how to navigate a seemingly complex process of solar installation. But the thought of advertising with only goal being to help te target audience can seem too goo to be true. With solar being such a huge undertaking, we knew we needed to win the trust of consumers first and foremost, showing them that SUN is a trusted advisor.
Landing Page Optimizations
Informative Blog Posts
Infographics
GDN Ads
Social Media Ads
Explainer Video
Internal & External Partner Toolkit