Some organizations need a marketing campaign.

Others need someone to build the marketing function.

Howard & Taylor serves as a strategic marketing partner for growing organizations, healthcare systems, professional services firms, and multi-location businesses that need experienced leadership without the cost or commitment of a full-time executive.

Whether we're stepping in as a fractional CMO, developing a long-term growth strategy, or leading execution alongside your team, our role is the same: bring clarity, structure, and momentum to your marketing.

Marketing leadership for organizations that need more than an agency.

Services

Three Ways We Help

  • Fractional Marketing Leadership

    When your organization needs senior marketing leadership but isn't ready to hire a full-time executive.

    We become an extension of your leadership team—providing strategic direction, executive guidance, and day-to-day marketing leadership.

    Services include

    • Fractional CMO

    • Interim marketing leadership

    • Executive advising

    • Marketing team leadership

    • Budget ownership

    • Board and leadership reporting

    • Vendor management

    • Cross-functional collaboration

    • Marketing hiring and mentoring

  • Marketing Strategy & Infrastructure

    Marketing performs better when there's a system behind it.

    We help organizations build the foundation that aligns marketing with business goals and gives teams a clear path forward.

    Services include

    • Marketing assessments

    • Strategic planning

    • Annual marketing plans

    • Budget development

    • Brand positioning

    • Messaging strategy

    • Marketing operating systems

    • KPI dashboards

    • Campaign planning

    • Customer journey mapping

    • Communications planning

  • Marketing Execution

    Once the strategy is in place, we help make it happen.

    Rather than handing over a plan and walking away, we work alongside your team to implement the initiatives that move the business forward.

    Capabilities

    • Brand development

    • Creative direction

    • Website strategy & development

    • Content marketing

    • Email marketing

    • Paid search & paid social

    • SEO

    • Public relations

    • Social media

    • Marketing automation

    • Analytics & reporting

How We Work

Every engagement looks a little different.

Some clients need interim leadership while recruiting a marketing executive. Others retain us as an ongoing fractional marketing department.

Some engage us for a strategic planning initiative before asking us to help execute the work.

We'll recommend the engagement that best fits your organization, not a predefined package.

Industries We Know

While our approach works across industries, we've developed particular experience in organizations where marketing is complex and business decisions have high stakes.

  • Healthcare

  • Professional Services

  • Manufacturing

  • Food & Beverage

  • Real Estate & Development

  • Multi-location Organizations

Our clients don't hire us to do more marketing. They hire us to build marketing that works.

Let’s Work Together.

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.