We’re here to make things happen.

We’ve been working together for more than a decade, so at this point, we know how the other thinks. We have different strengths, but we share the same instincts about what good marketing looks like and what it takes to get there.

We believe the best work happens when brand, creative, media, and performance aren’t operating in separate lanes. We build the strategy together, then each leans into the areas where we’re strongest. Because we’ve worked together for so long, there’s a shorthand between us that keeps things moving and makes it easy to stay focused on the bigger picture.

Most importantly, we genuinely like working together. We think that shows up in the work, in the relationships we build with our clients and in the energy we bring to the table.

Amanda Howard

Co-Founder & Managing Partner

Amanda is a marketing strategist and leader with more than 15 years of experience helping organizations turn business goals into focused, effective marketing. She brings a mix of enterprise marketing leadership, brand strategy, and hands-on execution to Howard & Taylor, with experience spanning healthcare, multi-location businesses, technology, and professional services.

Before co-founding Howard & Taylor, Amanda held marketing leadership roles with Tenet Healthcare, DentalOne Partners, and CityVet, leading integrated client work for organizations ranging from start-ups to Fortune 500 companies. Throughout her career, she has built marketing functions, led complex brand and growth initiatives, and brought together internal teams and external partners to get the right work done.

At Howard & Taylor, Amanda focuses on brand strategy, messaging, content, and marketing communications, while working closely with clients to bring structure, clarity, and accountability to their broader marketing efforts. She’s at her best working alongside leadership teams to figure out what matters most, build a smart plan around it, and make sure it actually gets executed.

Valerie Taylor

Co-Founder & Managing Partner

Valerie is a marketing strategist with deep expertise in consumer acquisition, paid media, performance marketing, and analytics. She has built and led insights-driven marketing strategies for Fortune 500 companies and growing businesses, using data to make smarter investment decisions and drive measurable growth.

Before co-founding Howard & Taylor, Valerie held marketing leadership roles with TXU Energy and Tenet Healthcare, where she led large-scale acquisition and brand campaigns, managed significant marketing investments, and used consumer insights and performance data to continually improve results. Having led marketing from both the agency and client side, Valerie knows how to bring strategy, creative, media and measurement together around a clear business objective, and how to turn that strategy into action.

At Howard & Taylor, Valerie leads growth strategy, paid media, demand generation, and performance, helping clients understand where to invest, what’s working, and where the greatest opportunities for growth exist. She brings a practical, data-driven approach that turns insights into action.